AI-Powered User Insights

We can provide effective user insights quickly and economically.

The voice of the user is critical input into the process of sustaining and transforming services.

However current methods of gathering user insights can be:

• Resource intensive
• Time intensive.
• Expensive
• Inadequate

There is now an AI powered way to that provides fast, credible results. It can also be used to complement and help make other approaches such as surveys and interviews more effective. An easy, immediate risk-free approach.

For example, we can design, set-up and undertake a focus group and deliver insightful outputs quickly and efficiently at low cost. Here are the steps…

1. Define the ‘audiences’ – what are the market segments that you want to engage with
2. We will  generate rich individual personas based on your audience
3. What are the questions you want to ask?
4. We ask the questions and provide a summary as well as the detailed individual responses
5. Refine your questions depending on the user feedback

Potential Uses Cases

1. Use it to generate ideas and develop better questions and insights for existing and potential users. Use it for marketing and any other departments in the organisation that need user insights. 
2. Use it for “audiences”  that can hard to approach in conventional ways such as surveys. No need for “consent” processes as no personal data are involved
3. Use it to help staff familiarise themselves/get engaged with an innovative AI approach that has low risk. No personal data are involved.
4. Use it in conjunction/to complement and inform other approaches like surveys and interviews e.g. to challenge assumptions, help figure out the best questions and approaches 

Work with us

If you want to discover how our AI-driven approach can redefine audience understanding contact: helen@akronova.com